about cool wow collective.jpeg

Shaping ideas into strong brands

Cool Wow Collective connects creative freelancers to cool businesses. Together we shape ideas into strong brands. 

We offer a place for start-ups, agencies and established businesses to find trusted, talented and cost-effective freelance creatives to plug into projects as you need them.

Every freelancer is hand-picked to represent a selection of Australia’s best talent. We’re ready to help your business flourish no matter what stage it's at. 

Cool Wow Collective is a game-changing service for businesses and agencies who want flexible talent solutions that can get the job done.
— Pru Chapman, Owners Collective

our founder

Meet haley

Haley Berryman

Haley Berryman is the driving force behind Cool Wow Collective. She's a seasoned marketing professional who’s passionate about growing memorable brands.

With over a decades experience, she’s worked with brands in a wide range of fields from fashion to food including Virgin Australia Melbourne Fashion Festival, New Era, Peter Rowland, Hike & Seek and Thankyou.

She loves nothing more than helping purpose-driven brands find, convert and keep their dream customers coming back for more. Cool Wow Collective was developed to help not only clients, but also the freelancing community grow beautiful and sustainable businesses.


These are the things that we value most.

01 Collaboration 

We're happiest when helping brands and the freelance community flourish. We value collaboration over competition. And just because we work all around Australia, we are one team.

02 quality 

Only the best talent make the cut and only the best work makes it out the door. Period.

03 daringly creative  

We question briefs, add value and push boundaries to get results that wow. We offer honest advice and innovative solutions to help your brand shine.

04 count on us 

You call, we answer. Dependability and good old-fashioned service is how we roll. We are professional, prepared and reliable. We show up and deliver when we say we will. We have an incredible amount of respect for our clients time and naturally expect the same in return. 

Ready to start something?