Gerri Florence
Founder, The Sleep Collective
Gerri is the founder of The Sleep Collective, a self-confessed coffee snob, and a long-time lover of a good dance floor (even if she's in bed by 9 these days).
After fifteen years working in public education, Gerri witnessed firsthand how poor-quality sleep affects children and families. But it wasn't until she became a mum herself—after a long road of infertility—that the crushing impacts of sleep deprivation hit home. After finally bringing her baby home with the help of IVF, she was determined not to let exhaustion and deteriorating mental health steal the joy from her long-awaited parenting experience.
Gerri threw herself into learning everything she could about infant sleep, and what she found shocked her: barriers to access, unrealistic expectations, and a whole lot of judgment directed at tired parents just trying to cope. She knew there had to be a better, kinder way. And so, The Sleep Collective was born.
Now lovingly known as "The Sleep Witch", Gerri takes a truly family-centred approach to sleep support by co-creating a sleep plan that is responsive to the needs of both the parents and the child. Armed with a bunch of evidence-based strategies, Gerri has helped hundreds of families to get more rest and reconnect with the joy of parenting in a way that works for them.
Work with Gerri
Website thesleepcollective.com
Instagram @thesleepcollective_au
LinkedIn Gerri Florence
Facebook @thesleepcollective_au
“We had an amazing experience working with Gerri as our sleep consultant. When we started, our little one was 5 months old and struggling - constant overnight wakings, only contact napping during the day, and unable to settle himself. With Gerri’s guidance, within a few days, his sleep had improved tremendously! He’s now 7 months old and sleeping through the night, napping confidently in his cot, and able to put himself to sleep independently.
Gerri was incredibly supportive throughout the entire process—always available with practical advice, reassurance, and strategies tailored to our baby’s needs. She helped us navigate transitions through different nap schedules, teething, and starting solids with ease.
Thanks to her expertise, our whole family is finally getting the rest we need. We’re able to enjoy our days with a happy, healthy, energetic baby, and it’s truly life-changing.”