Odette Barry

Odette Barry Cool Wow Collective

Skills: Public Relations (PR), Marketing, Communications

Odette has over a decades experience as a marketing and communications professional with experience spanning finance, education, technology and health sectors. She's currently in the final stages of a Masters of Strategic Communication and has held senior roles with TAFE NSW and with the peak body for physiotherapy in Australia. 

She lives in the enviable location of Byron Bay but quickly builds rapport with brands from across Australia. She starts by first understanding their strategic direction then teasing out their professional and personal narrative to share to her trusted media relationships. She's worked with brands including TAFE NSW, Gumtree, Community & Co (IGA), Australian Physiotherapy Association and Travel with Jane.

Odette is also mad about dogs! So if you need to get your brand out to the media and in front of your target audience (or simply want to bond over your mutual love of dogs) give Odette a call - she's happy to chat! 


Odette is an innovative digital marketing and publicity manager with strengths in management, planning and creative implementation. She quickly identifies and responds to business challenges with tailored communications solutions that provide sound return on investments. She works collaboratively and gives insightful and clear direction.
— Rachael Barker, Managing Executive, 360 Marketing Communications