5 benefits of working with freelancers

It’s no secret that the freelance economy is on the rise. A 2015 study by research firm Edelman Berland put the number of contract workers as high as 4.1 million (up from 3.7 million in 2014). And for the first time, less than half of all Australians employed are in permanent full-time jobs! The workforce is changing. So why are more businesses and marketing managers looking to freelance workers to get the job done? Here are 5 compelling reasons why.

the benefits of working with freelancers

  1. Cost effective

    While you might initially do a double-take on the hourly rate when you get your first freelancer quote, according to research employers can expect to save 20 to 30 percent a year with a freelancer compared to a full time employee. When you factor in the absence of benefits like sick days, holiday pay, superannuation as well as the need for office space and supplies it’s easier to understand why. And of course you are only paying for the time you use or the results you want - and not all that time spent on coffee runs or catching up on the latest episode of Bachie.

  2. Specialist expertise & quality

    Freelancers are passionate about what they do. The choice to go freelance doesn’t come without it challenges and you have to have grit to succeed. As a freelancer your business relies on repeat clients and great relationships, because at the end of the day you can’t hide behind anyone else in your team when your name is all over the work. It’s in a freelancers best interest to do an exceptional job with every client. Plus a diversity of clients means your freelancer talent has racked up a lot of experience working with a variety of brands. They are serious professionals who genuinely care about what they do and you’ll benefit from their passion and expertise.

  3. Fulfil project based or short terms needs

    Quite simply, not every business needs a full time employee. You might be launching a new website, rebranding, introducing a new service or running a one-off event. Rather than hiring or stretching your own team to absorb the increased workload, a freelancer is an awesome way to inject a new skillset into your team for these one-off project or special campaigns. And just because the project ends, it doesn’t mean the relationship has to. Often companies choose to work with the same freelancers time and time again to build out a trusted extended team.

  4. A fresh perspective & thinking

    Your team might be a stuck in a ‘how we do things here’ or ‘thats how we’ve always done it’ mentality. Look, it’s only natural when you are a solid part of an organisation, but those habits can be hard to shake. A freelancer offers a fresh perspective and can help you express your vision in ways your team might not yet see. If innovation on the agenda, a freelancer can inject creativity and fresh thinking into the team without treading on anyones toes.

  5. Independence & reliability

    When your freelancer has been briefed and handed over everything they need, you can sit back and let them get on with what they do best. Freelancers are used to working independently and to a deadline. This frees you up to focus on managing other areas of your business. The other benefit with freelancers is you know what you are going to get because the terms and deliverables are clearly laid out at the start of the relationship. Hooray!

While we’re huge fans of freelancing here at Cool Wow Collective, not all freelancer engagements are a hit. As the client, you get out what you put in. We recommend you complete a thorough brief that outlines the project goals, expectations and deliverables so you get exactly what you need first time. If you need help refining your brief, don’t hesitate to get in touch and we’ll walk you through the process and match you with the right creative talent to nail it.