Tips on hiring a graphic designer
Hiring a graphic designer can be daunting. One of our resident pros Amber Stapff dishes the dirt to help make your decision a confident one, and avoid post-design regret!
You'll find many “Pop Up Designers” who generally know how to open Photoshop and use a paint brush. Unless they're qualified and experienced in the industry you usually get what you pay for. You need to be aware of what professional design involves and that what you are getting designed has not been “taken” or “borrowed from a clip-art site. Listen to your intuition you will know if it’s a good fit after doing some research and asking questions.
LOOK & MEET
A good place to start is the designers website. A professional website design can represent a significant investment, have a look at their portfolio and testimonials. If they have a Facebook page, check out some recent posts and what people are saying. Social media is your tool to knowing how they are viewed by past and current clients. If you're local, arrange a meeting (understand most designers will charge a rate for their time however its always good to see your designer in person or at least over Skype where possible). You are trusting them with your brand, so invest the time and money first to save headaches down the line.
Graphic designers may not always be the right fit for your needs. Again research, find someone who has a similar style to you, whose work you admire and who you believe you can trust with your business. Have a look at what they do best, someone who is purely a web designer may not be the best fit for designing your logo. It's really important to know your brand style, If you don’t know your style you need to sit down and really think about this, or work with a professional marketing or business coach before contacting a designer. You don't want to get stuck with a brand that doesn't fit you anymore after a few months.
I encourage all my clients to ask questions. Here are some questions that are important.
What files types will I receive?
Will I own copyright?
Do you design from scratch?
What is the design process?
Do you provide a brief form?
Do you offer ongoing support?
How long have you been a designer?